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This Privacy Policy describes how Amudrix ("we," "us," or "our") collects, uses, and discloses information from and about you when you visit our website and use our software-as-a-service (SaaS) application (the "Service"), including our e-commerce integrations.

By using the Service, you agree to the collection and use of information in accordance with this policy.

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1. Information We Collect

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We collect information in the following ways:

a) Information You Provide to Us

When you create a Amudrix account, we collect personal information you provide directly, such as:

• Your name, email address, and company name

• Payment information for subscription management

• Account preferences and settings

This information is necessary to provide you with the Service and manage your account.

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b) Information We Process as an E-commerce Integration

As an e-commerce analytics platform, we are a "data processor" acting on your behalf (the "data controller"). We access and process certain data from your connected stores (Shopify, WooCommerce, etc.) as authorized by you to provide our analytics services. This data includes:

• Customer Data: Customer IDs, order history, purchase dates, and purchase frequency. We do not collect names, addresses, or contact information unless necessary to provide a specific feature you enable.

• Product Data: Product SKUs, revenue, and product metadata.

• Order Data: Order value, discounts applied, and order dates.

We process this data solely to provide our analytics services, such as cohort analysis, customer lifetime value, retention analysis, RFM analysis, and customer segmentation.

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c) Information Collected Automatically

When you use our Service, we automatically collect certain information about your device and how you interact with our platform:

• Log Data: IP address, browser type, operating system, pages visited, and the date and time of your visit.

• Usage Data: Data about your use of the Service, such as the features you use, the time spent on pages, and your navigation paths within the app.

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2. How We Use the Information We Collect

We use the information we collect for the following purposes:

• To Provide and Maintain the Service: To operate and deliver the core functionality of Amudrix, including displaying analytics, running reports, and creating customer segments.

• To Manage Your Account: To verify your identity, manage your subscription, and process payments.

• To Communicate with You: To send you service-related notifications, updates, and support messages. We may also send you marketing and promotional emails from which you can unsubscribe at any time.

• For Analytics and Service Improvement: To monitor and analyze usage patterns, identify trends, and improve the functionality and performance of our Service.

• For Security: To protect against fraud, detect and prevent security incidents, and ensure the integrity of our platform.

• To Comply with Legal Obligations: To fulfill our legal responsibilities and respond to lawful requests from authorities.

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3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• With Your Consent: We will share your information with third parties when you give us explicit permission to do so.

• With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing (e.g., Stripe), cloud hosting (e.g., AWS, Google Cloud), and customer support. These providers are authorized to use your information only as necessary to provide these services to us.

• For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect our rights or property, prevent fraud, or protect the personal safety of users or the public.

• In a Business Transfer: If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction.

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4. Data Retention

We retain your personal information only for as long as necessary to provide the Service and for legitimate and essential business purposes, such as maintaining our business records, complying with legal obligations, resolving disputes, and enforcing our agreements.

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5. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: You have the right to request a copy of the personal information we hold about you.

• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal information.

• Right to Erasure (Right to be Forgotten): You have the right to request that we delete your personal information under certain conditions.

• Right to Object: You have the right to object to the processing of your personal information.

• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information.

• Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format.

• Right to Withdraw Consent: Where we have relied on your consent to process your personal information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us at privacy@amudrix.com

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6. Security of Your Information

We take reasonable measures, including administrative, technical, and physical safeguards, to protect your information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. However, no internet transmission or electronic storage is completely secure, so we cannot guarantee its absolute security.

7. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this policy periodically for any changes.

8. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

• Email: privacy@amudrix.com